AKANDE, O.; ASANI, E. O.; DAUTARE, B. T. Customer Segmentation Through RFM Analysis and K-Means Clustering: Leveraging Data-Driven Insights for Effective Marketing Strategy. Ceddi Journal of Information System and Technology (JST), [S. l.], v. 3, n. 1, p. 14–25, 2024. DOI: 10.56134/jst.v3i1.81. Disponível em: https://journal.ceddi.id/index.php/jst/article/view/81. Acesso em: 30 apr. 2026.